For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users.
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Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.
- On Page SEO is often considered the foundation of your SEO efforts.
- Half of the websites linked out to authority sites (like Oxford University).
- But Google could choose to rank a piece of content focused on “Hoovers” to also rank for “Vacuum cleaner” terms.
- One of the best ways your website can establish it is through links from other reputable websites.
Each of these components plays a vital role in how search engines assess your page and how users interact with your content. High-quality images are usually large files that can slow your site down, and that’s a problem. Using smaller image files and giving them descriptive names, captions, and alt tags will favor your SEO. For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image SEO Anomaly search results. Read more about these topics in our posts about image SEO and alt tags.
It tells the user’s browser where to display what on the page and it also tells search engines what your page is about. While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility. On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries. Check any internal links to this page for bounce backs or other errors. Are there links to pages you could add to help visitors find information they need? Could you replace any links or move a link to help guide someone to the next page?
After they look at your URL, search engines read your site’s titles and descriptions, also known as your meta tags. The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages. Remember to write unique and descriptive texts for every single page and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural. Examples of on-page SEO include headings and subheadings, internal linking, and images and alt-text. These are all elements on the page that, when optimized, can help your website content rank higher on search engines—and drive more traffic.
Step #1: Create a List of Keywords
As mentioned earlier, incorporating links throughout your pages is a must, but it’s often something that’s easily overlooked. Aim to have at least 500 words per page, and format content to make it easier to read and digest with the use of headers and subheaders. It should not reflect the content verbatim as it appears on the page. Get as close as you can to the 150-character limit to maximize space and tell visitors as much as possible about your page.
The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). Mastering on-page SEO can have a HUGE effect on your rankings, traffic, and conversions. Put them into practice to enhance your rankings and drive more traffic.
