Your first step is to simply type your blog’s name into Google. If it’s live on Google, in most cases, it should come up near the top of the results. We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title. You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast. Let’s say someone comes across your blog’s name in an email or on social media.
Why Google Maps SEO matters more than ever
The graph shows your historical rankings, a very useful feature for spotting anomalies in your traffic due to Google updates. If you’re using Semrush Guru, you can also analyze your rankings for a specific period. Scrolling down the page, you will find the Queries tab, which lists every keyword your website has generated a ranking for during the specified period. It will display the average ranking, CTR, and total number of clicks. We must carefully observe our app’s performance to make meaningful decisions about increasing organic visibility and optimizing conversion rates. New apps can benefit from a “newcomer’s boost” in organic visibility, as both Google Play and the App Store highlight new or updated apps.
This is an exercise that will take the effort of both marketing and management. Keywords with high volume and low to medium competition are the sweet spot — they have high traffic potential and are easier to rank for. You can also learn how customers actually talk about your products by using AI-powered conversation analytics tools like Signal Discovery.
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Compare your backlinks with competitor pages using the “Add competitor” feature. If appropriate, use secondary keywords (or parts of them) within subheadings. You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO.
- But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim.
- Ever found yourself in the middle of a spreadsheet frenzy, wishing there was a simpler way to insert today’s date in Google Sheets?
- If your business has ever changed locations, phone numbers, or branding, check for outdated listings and update or remove any incorrect information.
- The higher your keyword ranking position, the more likely users are to see and click your results.
In this blog post, we will explore how to leverage Google Forms to create ranked choices and make your surveys more engaging and insightful. Of course, Google may use something like time on site or bounce rate as a ranking signal (although they have previously denied it). Or it may be the fact that high-quality content keeps people more engaged. Therefore a high time on site is a byproduct of high-quality content, which Google does measure.
Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know. Image optimization for SEO is BHS Links the process of ensuring your images are optimized for search. Every page should be wrapped in an H1 tag and include your target keyword where it makes sense. Second, align your title and description with the search intent.
To improve on-page SEO, try to create longer form content of at least 1,800 words. With regards to keywords, try to use your keywords at the beginning of your title tags and insert your keyword two to three times per page. All in all, on-page optimization is one of the easiest ways to boost your rankings. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to secure high organic rankings for your most desired keywords.
