If you want to dive deeper into on-page optimization, BHS Links check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. The best practice is to place the focus keyword near the beginning of the title tag.
Do’s and Don’ts of SEO
Learn how to get more business from organic search with our SEO guides for local businesses. They’re the pages that Google and other search engines show in response to a user’s search query. This is where you optimize your pages to help search engines understand them. Before you start learning SEO, you need to understand how search engines work.
Google Penguin (
First, import your target keywords into Semrush’s Position Tracking tool. The lower the KD%, the weaker the competition from other sites. One way to find keywords is with Semrush’s Keyword Magic Tool. Enter a broad starting term related to your business, choose your country, and click «Search.» Keyword research is the process of discovering what search terms your target audience uses. Use the Semrush Local toolkit to streamline and improve your local SEO strategy.
- The more quality content you publish, the more likely you will be to get people to share your content with others.
- However, ignoring comments or disabling them completely has downsides.
- Your first step is to benchmark your site’s current loading speed.
- Google wants to show in the results websites that exhibit high levels of E-E-A-T.
- For this reason, you need to post content that brings value to your potential customers.
You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and «not found» errors.
These crawlers determine your page’s purpose and add it to Google’s index based on a number of SEO ranking factors. Content is a crucial part of any SEO strategy — after all, content allows you to rank in search results, attract site visitors, and convert leads. To sum it up, the most important factors for Google ranking are relevancy, user experience, language, and location.
One of the most common 4xx errors is the “404 – not found” error. These might occur because of a URL typo, deleted page, or broken redirect, just to name a few examples. Sometimes a search engine will be able to find parts of your site by crawling, but other pages or sections might be obscured for one reason or another. It’s important to make sure that search engines are able to discover all the content you want indexed, and not just your homepage. Places to share your content include social media, email newsletters, and relevant industry forums. Use a variety of formats, such as articles, infographics, videos, and podcasts, to cater to different learning styles.
